PVC Vinyl Banner
Banner Stand Design Tips
Vinyl Banners are flexible billboards or posters and are an essential part of advertising for many companies, so all the rules and techniques that apply to advertising design should apply to vinyl banners as well.
Vinyl Banner Design Tip No. 1. Keep it simple
The first rule of thumb when creating a vinyl banner design is to keep it simple. Stick to two or three main elements that communicate your most important points. Identify your product with a striking photo, and then define the most important selling features with the other elements: usually a striking headline, and some other "feature" like the price or discount.
Vinyl Banner Design Tip No. 2. Use 4 step “photo impact” layout
These days we only see vinyl banners made with full colour digital printing. So when creating your vinyl banner design, it is usually safe to use the 4 step "Photo Impact" for digitally printed state-of-the-art vinyl banners.
- Product photo or photo collage
- Main Headline
- Product Description
- Company Logo
Vinyl Banner Design Tip No. 3. Use Colour Effectively
Use colours to your advantage. Use full colour photos that contain interesting bright colours and make your headlines, special offers, and company logos jump out by using red, white or yellow on a black background. This is called the "reverse text" or "knock out
Keep it simple, make it striking, use colour effectively, and be creative. Then your vinyl banners will have the impact you are looking for.

